Ashley & Co

Ashley & Co. is a New Zealand owned and operated company based in Auckland.

Their business began over decade ago in a garage; a creative experiment led by the ever-curious Jackie Ashley. Potions were concocted and scents created, informed by Jackie’s memories of exotic travel and a childhood growing up in Hong Kong.

Eventually, once the scents reached perfection, Jackie’s husband Ben was enlisted to help. A graphic designer, Ben added his bit of magic, too. The packaging and product design took shape, a true creative partnership was formed and the Ashley & Co. brand became a reality

Nowadays, Ashley & Co® has expanded with new partners, new premises and many new products. Their range includes 8 signature scents and over 50+ products and is found in some of finest retail hotspots in NZ and abroad. They can also be found in some of the most exciting restaurants, cafes and hotels on the planet. You’ll even find them way up high due to their recent partnership supplying products for Air New Zealand’s Business and Premium Economy class inflight packs.

A lot has changed at Ashley & Co. Yet what remains true as the years pass is a love of what they do: creating, sharing and giving. And making a bit of magic too.

Ashley & Co are proud to be a New Zealand company and do what they can to support other local owner-operators. They have a lot of talent on our doorstep, including all of their brand and creative services, recruitment agents, chemists and laboratories that help with formulation, distribution partners, freight logistics.

Being a small company, Ashley & Co are nimble and can actively seek to improve the sustainability of their packaging. They focus on material stability, sustainability of production, ease of re-use and recycling.

Their new tubes are now I'm Green verified, made from Sugarcane, a renewable resource.

Boxed packaging is fully recyclable and biodegradable and comes with FSC certification, meaning the pulps used are from managed forests.

Ashley & Co are proud to say that many of our bottles are now being made from 100% recycled content.

They aim to make simple and effective products with the fewest, and cleanest ingredients. Ashley & Co also formulate locally, in Auckland, so we can regularly test and manage quality.

While they look to be ‘natural’, Ashley & Co also evaluate effectiveness, stability, affect on skin and the impact on the environment through harvesting and processing raw ingredients. The result is a mix of high quality botanical and formulated ingredients. They are primarily a fragrance company. Where possible, they find their botanicals as close to home as possible.